pharmaCRM is an online platform that provides a one stop online shop for pharmaceutical and medical supplies. The system also links suppliers to buyers of bulk pharmaceuticals and medical devices .
pharmaCRM can be used by pharmaceutical companies to track and organize their current and prospective customers (Pharmacies, Hospitals, Clinics etc.).
It is a B2B platform which supports customer relationship management processes; information about customers and customer interactions can be entered, stored and accessed. It forms a bridge between supplier and buyer.
The typical goals of the platform are to improve services provided to customers, and to use customer contact information for targeted marketing.